Indiaplaza.com: How an Indian e-commerce firm ran out of cash
Before the Bansals and Bahls, there was Kothandaraman Vaitheeswaran. And then he just fell off the grid. The story of K. Vaitheeswaran, a pioneer of e-commerce in India, who was far ahead in the game compared to Flipkart or Snapdeal, but eventually lost the race.
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