Steve Jobs planned every detail of his own memorial service, held at Stanford University in October 2011, including the brown box each attendee received as a farewell gift. One of those attendees was Mark Benioff, CEO of Salesforce.com, and two years later at a TechCrunch Disrupt conference he recounted his feelings at the moment when he opened the box: “This is going to be good,” he recalled. “I knew that this was a decision [Steve] made, and whatever it was, it was the last thing he wanted us all to think about.”
The box contained the book Autobiography of a Yogi by Paramahansa Yogananda. Benioff continued: “Yogananda…had this book on self-realization…. [Steve’s] last message to us was that here is Yogananda’s book…. Actualize yourself.