SaaS: A perfect storm brewing for India

While India is still a long way from showcasing a Microsoft or a Google, SaaS companies like Freshdesk have sprung up across the country to create products that meet the demands of small and medium businesses world wide. Software-as-a-service (SaaS) is a software distribution model in which applications are hosted by a service provider or vendor. These applications are made available to customers over a network, typically the Internet.

“Indian start-ups have an edge, as mobility is also becoming a key requirement by small and medium businesses for software as a service,” said Rajan Anandan, managing director, Google Southeast Asia and India, in a statement at a tech event in Bengaluru. He is of the view that Indian start-ups are already building world class solutions for the mobile-first users. He said this strength combined with easy access to global customer base online will help India to become a very strong player in the global SaaS industry.

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