It’s ‘Shocking’ That Startups Are Ignoring A $500 Billion Market

Venture capitalist Jim Goetz says he’s floored that so few entrepreneurs are focusing on building products for businesses, given how successful those startups have been.

“It’s shocking we don’t see more engineers and entrepreneurs interested in enterprise,” the Sequoia Capital partner said earlier this week at the TechCrunch Disrupt conference in San Francisco.

Twice as many enterprise startups have become billion-dollar companies compared to consumer startups, he says.

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